Outessa Summit Branding

I put together a team and oversaw the creation of brand standards that informed the look and feel of the REI Outessa Summit, a custom-tailored women's outdoor getaway founded by Eventus Outdoors. I also acted as producer on the website and video content.

ROLE: Creative Director 

CLIENT: Eventus Outdoors, REI

DESIGN: Piper Madsen

COPY: Dawn Cardinale